With the rapid growth of the ‘one-person’ city populace, small business models and spaces that answer to the requirements of solitary folks are escalating. If a person of the significant obstacles in the life of today’s youth is “social phobia”, then “loneliness” is the accompanying “symptom”. J&Dragon Team has made a themed pop-up shop, “Lonely Noodle Shop”, which tries to soothe the “lonely” persons in the metropolis at evening by applying a bowl of noodles for a area knowledge.
Restaurant? Knowledge Store? Exhibition Room?
Found on the 1st flooring of Shanghai TX Huaihai, the Lonely Noodle Store is only open up from 8pm to 2am each individual night time. As the slogan of the store reads, “Give you a bowl of noodles to just take a crack from truth.” The Lonely Noodle Store presents a time to mend the city “lonely”. The restricted running several hours, a golden information, a specific knowledge and a “blind box show” prepared by the supervisor are all element of a journey to heal “loneliness”. A particular running tactic has presented birth to a specific space style and design. Compartments for a person individual only, encompassing a stage at the coronary heart of the area. Right here, a touching overall performance is presented and a bowl of “At least for tonight, you won’t be alone” is served to you.
An impressive expertise
The overall façade of the store is interspersed with polished metallic scaffolding, as if the metropolis had been whole of get, still somewhat cold. The stainless steel scaffolding installations at the entrance, collectively with the luminous light-weight strips, type the only lighted interface on the street late at night.
The screen on the other facet of the shop tells the town about the emotion of “loneliness” in the night time by means of a paragraph of golden text that strike the heart.
Ahead of entering the shop, meandering lines guideline the waiting around circulation of people by way of the scaffolding, a modest spatial constraint that evokes a psychological response and sets the phase for the next journey.
Coming into the major room, the ‘lonely’ individuals with their numbered cards are step by step guided to the corresponding numbered rooms by way of linear strips of mild in the aisles, a dimly lit journey that, in between mild and shadow, immerses the human body and thoughts in the anticipation of the upcoming journey.
The changeover from the corridor to the individual feeding on space is presented in the sort of a curved revolving door. When the door opens, the lights occur on, illuminating a completely different area from the earlier one. The healing environmentally friendly color makes clients additional comfy and peaceful, immersing by themselves in the atmosphere of the house and experiencing a bowl of noodles for a even though.
The one particular-particular person booth would seem to wrap the human being in it, with music actively playing and an emotionally evocative greeting in front of the display that immerses the body and mind, followed by a “Blind Box Show” session that culminates in an immersive experience by way of the window of the display screen. The central stage house is a targeted place. The top is a round space that unites a number of non-public rooms. A bowl of noodles, a track and a overall performance that heals everybody who will come listed here.
Throughout the two-month operation, the Lonely Noodle Shop has turn into a person of the hot subjects in Shanghai, attracting lots of younger individuals by means of social media to expertise it. With the immediate alterations and innovations in the commercial room field, encounter will proceed to be emphasized. This modern situation is a uncommon endeavor, and the design will present extra possibilities less than the new company manner.
Undertaking Name: Lonely Noodle Store Challenge Location: 138 Square Meters Location: TX Huaihai, Xuhui District, Shanghai Completion Time: 2021 Structure Agency: J&Dragon Group Design Director: JASON CHAN Chief Designer: ELLA Interior Style and design: XIAO LEI, A BAO Photography: CreatAR
